Elevating Brand Values Through Corporate Social Responsibility in Essay

Elevating Brand Values Through Corporate Social Responsibility in China A Study on Sporting Goods Companies - Essay Example On the other hand, advocators of CSR say that companies exhibiting social responsibilities can gain the trust of customers thereby increasing sales. In China, the CSR activities are conducted more for serving the interests of the government than the consumers and therefore companies mostly focus on ethical issues that are initiated by the government. This paper is based on a survey conducted on 200 Chinese consumers and also representatives from Nike and Adidas to assess their perception on CSR activities of their companies. The survey result showed that although majority of people are aware of CSR activities, almost 65 percent of the respondents’ purchase decisions are not affected by a company’s CSR activities. In contrast, the company respondents generally felt that although CSR activities are necessary for positive responses from customers, only 22 percent of them felt that CSR activities are responsible for their companies’ success. Corporate social responsibility is one of the main aspects that almost all the organizations in the world now focusing at. In its earlier stage, the performance of any organization was always measured by its overall business volume, its awareness among the people across the globe and by its innovativeness. But in modern age, along with the business performance, corporate social responsibility also plays an important role in creating value for the organization in the society. Moreover, different organizations across the globe now use CSR strategies as one of their branding and promotional activities to reach out to more consumers across the globe. The Cone Communications/Echo Global CSR Study organized by The Cone Communications, 2013, carried out a clear fact about the test to enterprises in present world’s continuously challenging and ever changing market place, and that is: the challenge of creating a â€Å"real and meaningful impact†. In modern world the question is not about engaging in Corporate

Poverty and social violence Essay Example | Topics and Well Written Essays - 2000 words

Poverty and social violence - Essay Example Los Olvidados, The Young and the Damned; tackles the unethical behaviours that destroy the children who are linked to the future of tomorrow. The problem is aggravated by the poverty levels in the society; Bunnel captures the vices experienced in the big modern cities. Los Olvidados depicts Mexico at the doorsill of modernization where moral values of the Mexicans appear compromised. There appears use of vulgar language in the story where Eljaibo calls a young boy a ‘pansy’ for refusing to smoke. El Jiabo symbolizes the extent of evil in the modern Mexico; the society there appears that the Mexican society disregards respect for peoples’ opinion (Wilcox, 112). Peer pressure: The meeting between Pedro and ElJaibo appears a wrong decision for Pedro. Most of the times El Jaibo commits crimes; Pedro is usually his scapegoat. Pedro killed Julian; because, Julian, reported him to the police, who came and arrested him. Pedro hoarded the information from the police; this costs him a lot in the end. Pedro became an accomplice when he refused to talk it to authoritative people to clear the air. Pedro got a job at the blacksmith; El Jiabo heard of it and paid Pedro a visit where he stole from the blacksmith destroying Pedro’s new job and sent to prison. ... The issue of theft is dealt within the film; evident when El Jaibo organizes robbery against Don Camel, a blind man. The society foregoes the needs of the less fortunate and oppresses them further. El Jaibo proves wrong influence when he stole from Pedro’s boss; the result was nasty as Pedro lose his job and is taken to prison. While still in Prison, Pedro encountered El Jaibo, who steals the money he had been given to run the principal’s errands. This time Pedro feels that he had tolerated enough with El Jaibo and pursues him. El Jaibo ended up murdering Pedro and flees. These episodes emphasize the need to stay away from peer pressure. The issue of theft comes in from the character El Jaibo who steals everything he comes from everyone he meets including his friends (Wilcox, 134). The theme of death proves evident in the story when El Jaibo started by killing Julian. Pedro saw what happened and kept quiet thinking that he was being a friend. Later on in the scene El Ja ibo ends up killing Pedro. El Jaibo proves a tough criminal who ended up dying in the story (Wilcox, 187). Terror and loneliness: The author symbolizes this by referring to the satisfaction of a mother’s milk. Carmelo the blind man consumes goat milk with the hope that it cleanses the body. Meche, cleans her legs using milk with the hope that it rejuvenates her beat whilst big eyes sucks the teat of a cow when hungry. The characters display an element of desperation and the hunger of comfort from the nest available living thing which is the domestic animals in this case. Pedro tragically pleads for her mother’s love; the mother feels betrayed by Pedro’s lazy behavior of stealing. She wonders why she should love someone who humiliates her in the eyes of the society. Pedro’s actions prove